Saturday 9 July 2011

1 in 3

Since posting about customers following me to the till, we have been watching for the tell tale body movements that give away the moment when a customer realises we don't actually mean, follow us behind the counter. The sudden little jerk as they keep following you into the small 50cm space between the counter and a massive display that faces forward. That unconscious realignment of  brain function and the quick scurry back to opposite side of the counter where they spot, and ignore, the chip and pin machine and wave their credit card at you in embarrassment.

The current statistic is 1 in 3 customers. That is pretty high don't you think? But what does this mean?

Well, I guess it means that 1in 3 people are really not engaged with what they are doing at that moment and I find that pretty darn scary. Just think what could happen if they were driving a car, or your solicitor, or even your doctor.
 I know it seems trivial but as a student of human behaviour I find it fascinating that 1 in 3 people will just blindly follow you anywhere if you happen to be wearing a uniform.

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